Gecko Signs is a local Namibian company, actively involved in the erection of all types of in and outdoor advertising throughout Namibia.

The world trends in business are moving towards the formation of strategic partnerships. These take the form of large corporations entering into agreements with private sector companies in order to ensure that the large corporations have the freedom to focus on their core business, while the sub-companies take care of all related non-core business.

The increased freedom for the corporation to concentrate on it’s core business, results in improved service to the consumer and increased profitability.

The benefits of Brand Consistency and Global Branding are:

• Economies of scale

• Lower marketing costs

• Enabling easier future expansion

• Maintaining brand consistency

• Ability to launch brand extensions and innovations

• Anti Competitor strategies